Friday 24 January 2020

Custom Chocolate Packaging Boxes that Shines on the Retail Shelves

When it comes to sweet snacks that customers purchase most often, chocolate rules. Whether it’s a chocolate snack, a chocolate bar, a chocolate biscuit or a cup of hot chocolate, it has become a part of our everyday lives. Thanks to the current trend of gaining more awareness regarding food, the production of chocolate have nearly doubled. As a result, chocolate is gradually moving to get rid of that mass product label, so it could stand out as an exclusive piece of workmanship.      
To accomplish this goal, many chocolate manufacturers are now aggressively investing in their product packaging, so they could evoke the sense of care by artfully designing the containers. This will help vendors make superior quality more evident. Use of fine cardboard boxes, foil printing, holograms, and embossing can turn your custom chocolate packaging boxes into exclusive luxury containers. Unique and vibrant color combinations together with abstract shapes and patterns, photographs, drawings, and unusual typography can also make your packages more meaningful than paintings on conventional food packaging.
  
Look at Spanish Chocolatier Daniel von DlaĂșa’s exquisite chocolate boxes. He has carved an elite packaging that is a mixture of beautiful photographs, lettering, and drawings. If you too are keen to make a lasting impression on your customers, here is what you should bear in mind when designing your chocolate boxes wholesale pieces.
         
  • Forget the Standards 
Who said that chocolate should always come in square or rectangular packages? You can create an unusual packaging design to set your chocolates apart from the rest and grasp customers’ attention with unconventional encasing. Today, businesses are leveraging special materials to carve their packaging boxes, so they can present their products in the best possible way without deteriorating customer experiencing. And since the results are pretty staggering, more and more brands are now looking to follow the suit. 
It’s an excellent example that shows packaging is a good attention grabber and it can even win you an award if it has the power to influence the judges’ panel at the Paperlinx Deutschland Award. All you need to do is join hands with a reputable packaging company like the Packaging Republic that has the experience and skills to deliver bespoke chocolate boxes with inserts you long for. And since it’s a one-stop-shop for printing and packaging, it would be easier for you to focus on what you do the best—growing your business.      
  • Make it Functional 
The best thing about cool packaging design is it is functional, which means the said box will provide easy access to the chocolates. More importantly, it protects the contents of the chocolate box so your customers can enjoy the same great taste they have known and loved for years. This is important because chocolate is a sensitive product that should be protected against heat, frost, and loss of flavor. Else, it won’t reach your customers in optimal condition.    
This can badly hurt your brand reputation and bring you in a negative spotlight that will diminish consumers’ perception regarding your brand. To evade this situation, talk to your packaging partner and convey your concerns, so they can suggest you best packaging materials that can protect your chocolates and make them an eye candy when placed in the store among the similar products. You can also study research reports to find the best protective packaging for your chocolates as institutions have spent a lot of time and effort to develop materials that improve the shelf life of the consumable goods.

Monday 6 January 2020

Custom Printed Mascara Boxes for Pitching your Signature Collection

Mascaras are one of the popular and widely consumed makeup items. There is a variety of mascaras ranging from long lash to natural look ones and more. If you have a signature collection of this eye makeup product that you intend to pitch and promote widely, personalized packaging can significantly assist you with accomplishing the endeavor. 
You can make your mascara range worth noticing through eye-catchy and engaging boxes. Customers these days are quite meticulous with making the choice of the products, for cosmetic items, shoppers would be even more careful as relying on wrong items can lead to skin problems. Even if you have been in the industry for a long time and have managed to build a loyal consumer base, the packaging is still an important factor that you should focus on for adding value to your products. Cosmetic packaging is expected to be colorful and glitzy; however, you can have plain mascara boxes printed for basic items. 

If you have a reliable printing vendor that has been delivering you gratifying and result-oriented packaging solutions for a while, getting the boxes for mascaras printed according to the latest trends would get easier. For those makeup brands that have just started off their venture, it is must-have to find a dependable packaging company like the Packaging Republic to get the packaging customized professionally. 
We are sharing some tips that will help you with printing promotional and customer-centric packaging for mascaras!

The Boxes should be Artsy and Appealing 

You can make your makeup items worth trying out by displaying them in packaging that is aesthetically appealing. For different mascaras, you can pick varying artworks with pictorial and content details that make potential customers feel inclined into knowing about your eye cosmetics. Use minimal text in a comprehensible font style, if you have unique product names, make them pop on the boxes. For exclusive makeup items, use differentiating packaging layout. Purple, yellow, orange and neon color schemes can be used for mascara boxes. 

Cardboard Mascara Boxes are Finest and Long Lasting 

Using cardstock for mascara packaging will give you the leverage to get full-color printing. The boxes will keep the packaged items safe from getting dried up due to extreme heat, moisture, and other factors. Quality packaging is preferred by shoppers, getting the boxes printed with cardboard are likely to make your makeup items worth relying on for the potential buyers. You should have a look at sample boxes to choose the packaging style and finishing options. If you don’t like the preferred box styles and want to explore die-cut options, take the word of advice from your printer. Do mention net weight and the months during which the makeup item should be consumed after opening the seal, on the boxes. 

Packaging should boost your Branding Efforts 

Utilizing the product boxes for making a brand distinguished isn’t a new concept. However, you should avoid using exaggerated or canny marketing phrases on the packaging. Mascara boxes with logo and your tagline are likely to give shoppers an idea about your cosmetic business. You can use short and crisp details to describe your product concept and why customers should prefer you. This will go a long way in earning you the loyalty of makeup junkies and if they feel contented with your cosmetics and packaging, they won’t hesitate to spread the word about your business through multiple channels.